Sustainable Lab (Idden) is an eco-conscious personal care brand dedicated to creating positive impact for people and the planet. Each Idden product is formulated with clean, purpose-driven ingredients that are safe for your body and environmentally responsible. With every purchase, Idden plants a tree to help restore endangered rainforests and protect wildlife habitats, particularly for orangutans, while also supporting local communities with sustainable employment. The brand’s innovative routines, such as their bath products, aim to reduce plastic waste and inspire mindful self-care. Idden empowers customers to share meaningful gifts—every gift sent delivers both a product and a newly planted tree to a loved one, multiplying the positive effect. Idden’s mission is to make everyday routines a force for good, nurturing both personal well-being and the Earth.